Over the last few years, there has been a lot of buzz around the term “omnichannel”. So much so that you will hear almost every business make big claims that they offer “omnichannel customer experience”. But as fancy as it might sound, what does omnichannel really mean? And how is it any different from multichannel?...

Are you burning thousands of dollars in advertising your products to prospects? Are your marketing efforts falling face first?   Well, it’s time to make a big ‘U-turn’ and focus on your existing customers through customer retention strategies.  Retaining current customers is more cost-effective than acquiring new ones, as it requires less marketing and sales effort....

They say all good things in life are free. But then, why are the best customer service tools so expensive?  Well, they don’t always have to be. Some powerful yet free customer service software options are available on the market that can get your team up and running for zero dollars.  Whether you’re a small...

Suppose you’re neck-deep in using a new product, and suddenly, there’s a roadblock – a confusing error message, a missing feature, or something that doesn’t work quite how you expected.  That’s where customer support swoops in. But what exactly is customer support, and why is it such a crucial part of any business?  For years,...