Whether you are a company of 5 or 5,000, you need new customers to survive and thrive. But with competitors investing millions of dollars on their marketing efforts, how do you acquire customers?  More money doesn’t necessarily mean more customers. Your customer acquisition strategy should be centered around educating new customers with relevant content, enhancing...

When scaling a company, small business owners face hundreds of challenges – tight budgets, limited human resources, high rent, rising competition, and so on.  The real problem starts when customers come rushing with their endless complaints and inquiries. Amidst all this chaos, how do you manage your unhappy customers?  Customer service software for small businesses...

Successful businesses know that acquiring new customers is only half the battle won. How quickly and efficiently you serve your existing customers can make all the difference.  Whether customers contact your business during the awareness phase or the post-sales stage, effective customer service management (CSM) can ensure they have a delightful experience.  By implementing the...

Do you feel a sense of confusion around the terms customer success vs. customer experience? You are not alone.  Business terminologies can seem greek to most people. But understanding the smallest of differences between important terms can help you become a customer-centric brand.  The quality of both customer success and customer experience can help you...

If you look closely, you will find that all great inventions were born out of pain points. The pain of commuting on land was solved by aviation technology; real-time communication was made a reality via the internet.  Similarly, for 21st-century entrepreneurs to create everlasting products and woo a wider audience, they need to address customer...

Put yourself in the customer’s shoes for a second. Imagine you share a request with your favorite brand. What are your expectations? You want your request to be a priority, right?  This is true for every customer – they want their requests to be taken seriously. And for business owners, the only way to delight...

When the product team has built the best product, and the sales team has surpassed its targets, it is the customer success team that ensures customers stay loyal and continue buying.  Remember how you got a call from a customer success agent who introduced you to the product, answered all your questions, and encouraged you...

“Customer experience is the next competitive battleground.” – Jerry Gregoire, CIO at Dell  Whether it’s an up-and-coming business venture or a well-established enterprise, one thing that all of them are fighting tooth and nail for is delivering seamless customer experiences.  Businesses do everything in their power to engage customers and provide a satisfactory experience. However,...

Things break, employees lose their cool, and products never reach on time – leading to thousands of customer complaints.  When dealing with angry and complaining customers, agents have to walk on eggshells. A single mistake, and you can lose them forever. So what can you do to bring the smile back on your customers’ faces? ...

Customer. Vendor. Seller. Buyer.