Businesses are investing so much time, money, and effort in talking to customers. But why do customers find the mere thought of contacting a business painful?  The truth is that communication is an ongoing process and works for those who work at it. You don’t need an encyclopedia-sized guide to master the art of communications....

Every business out there wants to improve customer support after they have made some serious blunders that cost them their customers.  Think of situations where customers were ignored as soon as they entered your store, or perhaps they were made to press X, Y, Z buttons and still could not connect to a human agent. ...

However, if everyone seems so driven to champion the welfare of customers, how come not all of them are able to meet expectations? Where do some companies go wrong? When evaluating possible reasons, you can’t overlook the role of your customer-facing employees. Your organization may have the best technology, customer support software, or even clearly...

Successful brands such as Amazon, Disney, and Apple have one thing in common – they are known for fast and delightful customer service.  There is no doubt that customer service has become the most important brand differentiator. It brings repeat sales, boosts retention, and contributes to your bottom line. When organizations improve their customer service...

Have you ever contacted a business for support only to be misguided by an agent? Or maybe the agent treated you more like a “ticket” than an actual human being with emotions?  Yes, sadly, we have all been there. So as a business owner, how do you avoid such horrific situations and build your customer...

SaaS or software as a service is a profitable business model. You create an awesome product, spend a little on marketing, acquire new users, and voila, profits roll in. But when users are stuck somewhere, how do you offer awesome SaaS customer support?  Due to the laser-sharp focus on development and sales, SaaS customer support...

Just like sales or marketing, customer service teams are always under the pressure to reduce customer service costs and stick to “the budget”.  But with never-ending phone calls and flooded inboxes, how do you improve the customer support experience without spending some dollars?  keeping your service costs down does not mean ignoring customer satisfaction. It...

Sales, Marketing, Human Resources, all these departments are known for illustrating the user journey using a funnel. But what about customer service?  For businesses, it’s time to rethink the customer support funnel. While no two companies are created in exactly the same mold, they can all use a support funnel to guide their customers to...