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Last modified: July 5, 2024

Incident VS Service Request: Understanding the Difference With the Help of Examples

In the world of IT support and service desk, even the most commonly used terminology can leave anyone scratching their heads. When we focus on two such terms- incident vs service request, we soon realize that there is a very fine line that separates them both. But why should your business care? Is the difference...

Last modified: March 22, 2024

What is a Support Ticket & How Can You Resolve Tickets Faster?

No matter if you are a small team that is part of a month-old startup or a big team working for a corporate giant, resolving customer concerns as and when they appear is critical for everyone’s success. But when the list of customer problems runs in hundreds or thousands; how do you organize and prioritize...

Last modified: May 8, 2024

The Great Data Debate: Personalization vs Privacy What Really Matters

Data is the new oil. It is essential to the running of a business, and every company wants more of it. The influence of data collection can be seen in our day-to-day lives. Be it your ad recommendations, shopping recommendations, and so on. But just how much data is too much data in the hands...

Last modified: May 8, 2024

Experiential Branding Matters Because “She” is the Influencer

Do you remember the first time you fell in love? I remember the first time I fell in love. I was 15 years old and was head over heels for my hockey player boyfriend. Right before I would meet him, I could feel the butterflies in my stomach, my sweaty palms, the goosebumps on my...