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Customer support vs. customer service is crucial battle businesses face in their quest for customer satisfaction. It’s no secret that they grapple with a multitude of pain points that can make or break their success. The art of addressing these challenges lies in understanding the crucial distinction between customer service and customer support.  While customer...

Good customer service seems to be an endangered species in today’s business landscape.  Just take a quick scroll through social media, and you’ll find a barrage of complaints and frustrated customers airing their grievances. It’s no wonder that businesses are waking up to the realization that exceptional customer service is the key to survival. For...

Whether you are a company of 5 or 5,000, you need new customers to survive and thrive. But with competitors investing millions of dollars on their marketing efforts, how do you acquire customers?  More money doesn’t necessarily mean more customers. Your customer acquisition strategy should be centered around educating new customers with relevant content, enhancing...

When scaling a company, small business owners face hundreds of challenges – tight budgets, limited human resources, high rent, rising competition, and so on.  The real problem starts when customers come rushing with their endless complaints and inquiries. Amidst all this chaos, how do you manage your unhappy customers?  Customer service software for small businesses...