12 Sales Follow-Up Email Templates to Turn Silences Into Sales

Sometimes, in life, you may not hit the target on the first attempt. And who knows this better than a sales representative? 

After the first contact with a prospect, they may not be fully convinced to buy your product or service. This is where sales follow-up emails can help reignite their interests and push them to desired actions. 

Whether you’re a seasoned sales professional or new to the game, this blog will help you understand the nuances of follow-up emails, offering you templates that are both effective and easy to personalize. 

Let’s dive in! 

What Are Sales Follow-Up Emails?

Sales follow-up emails are a crucial component of the sales process, acting as a bridge to maintain communication with potential customers after initial contact has been made. 

These emails serve several important purposes, including nurturing leads, providing additional information, addressing concerns, and ultimately guiding prospects through the sales funnel toward making a purchase. 

The goal of sales follow-up emails is to encourage action, whether it’s making a purchase, scheduling another meeting, or taking another step in the sales process. Effective follow-up emails have clear calls-to-action (CTA) that guide prospects on what to do next.

12 Sales Follow-Up Email Templates to Try This Year

From establishing a connection with a prospect who’s gone cold to expressing gratitude post-purchase, this section reveals 12 templates that can get the job done. 

But what’s the best way to store and access all these follow-up templates? You can use shared inbox software to create and save as many templates as you want. Your sales agents can simultaneously access inboxes like sales@, orders@, inquiries@, etc., and collaborate with each other using internal notes.

1. When the Prospect Disappears

This template is designed for re-establishing contact with prospects who have gone silent. It emphasizes a positive tone and understanding, avoiding any expression of frustration while leaving the door open for future interactions.

2. The Quick Check-In

This email follow-up example is perfect for a light touchpoint, especially after an initial meeting or conversation. It can be used to remind the prospect of your presence and eagerness to assist without being overbearing.

3. Following Up After No Response

This template is crafted for situations where your emails have gone unanswered. It combines professionalism with a gentle nudge for a response, emphasizing understanding and flexibility.

4. The Helpful Resource Share

This template is designed to provide value to the prospect by sharing relevant resources or insights. The idea is to establish your credibility and keep the lines of communication open without directly pushing for a sale.

5. The Gentle Follow-up After a Meeting

Perfect for following up after a recent meeting or presentation, this template helps reinforce your key points and offers further assistance, ensuring the prospect knows you’re available to support their needs.

6. Re-engaging After Time Has Passed

This follow-up email template aims to rekindle a connection with a prospect after a significant amount of time has passed since your last interaction. The idea is to offer new insights or updates about your product/service to grab the attention of prospects again. 

7. The Polite Persistence

Tailored for instances where you’ve sent several messages without a response, this template strikes a balance between persistence and respect for the prospect’s situation, signaling your continued interest in a polite manner.

8. The Check-in Before a Deadline

This template is designed for use when there’s an upcoming deadline that could affect the prospect’s decision or opportunity to take advantage of an offer, ensuring they have all the necessary information to proceed.

9. The Invitation to an Event

Use this template to invite your prospects to an upcoming event that could be of interest to them. For example, the event can be a webinar, trade show, or open house. It’s an excellent opportunity to engage in a different setting.

10. Expressing Gratitude After a Purchase or Commitment

This template is perfect for expressing sincere thanks to a prospect who has recently made a purchase or committed to your service. It can help you foster a positive relationship and set the stage for future engagement.

11. Offering Personalized Assistance

This template emphasizes personalized support, offering to address specific questions or concerns the prospect may have about your product or service. It’s ideal for moving them closer to a decision.

12. Reiterating Offer Before Expiry

This sales email follow up sample is useful when an offer or discount you’ve previously communicated is about to expire. It serves as a final reminder, encouraging the prospect to take action before missing out on the valuable opportunity. 

Craft a Response-Worthy Follow-Up Email Today!

Thoughtfully composed sales follow-up emails can help you elevate your sales strategy, turning silences into sales and interests into investments.

All the templates shared above are designed by industry experts, who have years of experience in revenue generation and customer relationships. Keep in mind that while templates are great for efficiency, they shouldn’t come across as impersonal to your recipients. Try to customize your messages, tailoring them to your prospects’ demographic details, such as age and location, as well as their shopping preferences.

If you are in search of a shared inbox solution for your sales team, consider ProProfs Help Desk as an optimal choice. It enables your sales rep to oversee multiple customer-facing email accounts like sales@, inquiries@, billings@, etc., all from a single platform, while also allowing you to store hundreds of templates for quick, one-click responses.

Sales Follow-Up Email Templates: FAQs

Why are sales follow-up emails important?

Sales follow-up emails are vital because they keep the dialogue with prospects alive, gently nudging them down the sales funnel. They help in addressing concerns, providing additional information, and maintaining a connection, thereby significantly increasing the chances of converting leads into customers.

What should be included in a sales follow-up email template?

A sales follow-up email template should include a personalized greeting, a reference to the previous interaction, valuable content or information relevant to the recipient's interests or needs, a clear call-to-action, and your contact information for easy replies or queries.

How do I personalize a sales follow-up email template?

Personalize a sales follow-up email by mentioning the recipient's name, referencing specific past interactions or discussions, including tailored recommendations or solutions based on their unique needs, and addressing any concerns or questions they may have raised previously.

How often should I send follow-up emails?

The frequency of follow-up emails should be balanced to avoid overwhelming prospects while ensuring you remain in their thoughts. Typically, starting with a follow-up a few days after the initial contact, then spacing subsequent emails 1-2 weeks apart is effective, adjusting based on their engagement and feedback.