ProProfs Editorial Team

Building a customer support team isn’t as easy as Lego nor as intricate as Roman architecture. So what’s the secret sauce?  To build your dream support team, you need to have clarity around your vision, create a solid team structure, and hire people who believe in what you stand for.  But there is more to...

Customer support vs. customer service is crucial battle businesses face in their quest for customer satisfaction. It’s no secret that they grapple with a multitude of pain points that can make or break their success. The art of addressing these challenges lies in understanding the crucial distinction between customer service and customer support.  While customer...

Good customer service seems to be an endangered species in today’s business landscape.  Just take a quick scroll through social media, and you’ll find a barrage of complaints and frustrated customers airing their grievances. It’s no wonder that businesses are waking up to the realization that exceptional customer service is the key to survival. For...

Whether you are a company of 5 or 5,000, you need new customers to survive and thrive. But with competitors investing millions of dollars on their marketing efforts, how do you acquire customers?  More money doesn’t necessarily mean more customers. Your customer acquisition strategy should be centered around educating new customers with relevant content, enhancing...